The concept for these logos is to visually connect the ocean and Hawaii with an anti-plastic messaging. My skills with Adobe Illustrator are limited but I used quite of bit of the techniques learned from our tutorials. The islands were drawn free hand with the pen tool and the Big Island was created using a modified star tool. I drew each one individually and then laid them out vertically to recall the island chain. I also rounded the edges and used a watercolor overlay to scratch the surface to create depth. The inner and outer ellipses’ are meant to represent the ocean and the sun and its importance for Hawaii’s natural environment. The blue outer stroke is a uniform brush definition at 2-point stroke to represent the rhythm of waves and the continuance of water. The Plastic Free Hawaii text is arched 90 degrees and the 808 centered below is 90 degrees on the horizontal plane.
I was inspired to create this ocean conservation logo by observing Project Ocean, NOAA and Planet Whale’s imaging. All of these organizations utilize a round logo with marine elements. The visual appeal was striking and it is easy to print but I wanted to create it more specifically for Hawaii. The A logo is the created first. The B logo was created with an added outer glow to convey the look and feel of plastic covering the ocean. I put both logos up for your review as I not sure if the outer glow is needed or is distracting to the overall image. The ghostly plastic color as an overlay is intended to overtake the natural beauty of the sun, earth and water. Please leave your comments below.
Overall, both designs are meant to tie the visual and intellectual unity of the logo together. Each of the elements would work independently but organized within the constraints of the ellipse the logo is stronger and projects the intended message.