Digital Marketing brands a product, program or business within online platforms. It utilizes technical writing, critical thinking and persuasion skills to gain public attention.
As part of my graduate work, I partnered with a local business to help craft their digital marketing campaign. Stay & Study Washington’s campaign included; communications strategy and timeline, press releases to launch the product, an original website created with Wix and multimedia content for social media channels.
I optimized this campaign and its content for discovery on search engines, social networks, mobile devices and other non-traditional outlets. Using SEO, tagging, metadata creation, social network seeding, analytics and community engagement.
Here is a link to the original concept and plan: staystudywa-digital-marketing-plan
These social media sites were built as part of the communications plan. After training and guidance, the owner of business maintains and updates content as needed:
Stay & Study Washington website: Stay & Study Washington
Facebook: Stay & Study Washington Facebook page