As part of my graduate research, I incorporated behavior modification and cognitive dissonance theory into a strategic communication campaign. Utilizing theory and research to effectively plan, design, execute and evaluate communication elements which advocated for marine conservation.
Here is an example of a multi-channel awareness campaign created to raise awareness of plastic particles in household products.
This conservation communication campaign titled Marine Debris Awareness & Environmental Education Resources consisted of several logo designs for branding, a social media campaign and a visual communication outreach plan.
In testing creative ideas, a pre-formative focus group was held to identify concepts and design elements that appealed to my target audience. A second focus group then revisited the updated communication materials for clarity, effectiveness and educational outreach.
Pretesting: Feeney.Focus Group #1
Post testing: Feeney.Focus Group #2
Final Communication Campaign: Feeney. Com. Campaign.MarineDebris/Environmental Education
My research methods work includes a variety of quantitative and qualitative theories and applicable science. Including sampling, measurement scales, question wording and questionnaire design. The goal of these research projects is data collection for campaign design and to set protocols for organizational decision making.
In order to understand consumer behavior, as it relates to donor fundraising and engagement, I created a qualitative research project that includes a survey, a focus group presentation and an experiment .
View the research study here: Research project for WSU