Resume

 Professional Summary

Full profile: LinkedIn.com/AlenaFeeney

Transactional communicator with extensive experience designing and managing media campaigns focused on generating awareness and informing the public; utilizing strategic alliances with key stakeholders to positively influence target audiences; skilled in the art of message development for public and private sector organizations; demonstrated ability in communication policy and presenting complex issues; and solution-focused multi-tasker with in-depth knowledge and experience in collaborating successfully with diverse individuals, organizations, goals and objectives.
Core Competencies
  • Media Relations
  • Community Engagement
  • Diplomatic Relationship Building
  • Strategic Message Development
  • Communication Design & Strategy
  • Content Creation & Digital Media Branding
  • Crisis Communication Plan Development & Implementation
 Education
Washington State University- May 2016

Master of Arts- Strategic Communication

  • Digital Media- Conservation Communication
 Civic Service
  • Vice Chairperson– Lake Whatcom Watershed Advisory Board (COB) 
  • Member– Cherry Point Aquatic Reserve Committee (DNR)
  • EducatorSpark Museum of Electrical Invention, Science Education
  • Alumni– Leadership Whatcom 2015- Bellingham Chamber of Commerce
 Director of Marketing & Promotions
  • Spearheaded all marketing initiatives for a six-station broadcast media group in Seattle
  • Increased social media engagement by 400% using SEO best practices and digital strategy
  •  Wrote, edited and distributed content through six unique websites, drove messaging to over three million users
  •  Leveraged websites as primary communication channel while utilizing social channels to push notifications
  •  Developed a national campaign for a movie about dolphins that combined media strategy, marine aquariums and science curriculum- promoted as family event
  •  Produced digital marketing for each station, including ad copy, e-newsletters, station brochures, banner development and placement, social media posts and website design/administration
  • Drafted and Managed integrated communication plans to ensure successful campaign launch including; logo design, social media posts, on-air audio & video content, website inclusion, e-communication and analytics
  • Served as communications expert, coaching and preparing leadership on messaging directives

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: