AO Communications
Communication strategy for today's digital landscape.
Resume
Professional SummaryFull profile: LinkedIn.com/AlenaFeeney |
Transactional communicator with extensive experience designing and managing media campaigns focused on generating awareness and informing the public; utilizing strategic alliances with key stakeholders to positively influence target audiences; skilled in the art of message development for public and private sector organizations; demonstrated ability in communication policy and presenting complex issues; and solution-focused multi-tasker with in-depth knowledge and experience in collaborating successfully with diverse individuals, organizations, goals and objectives. |
Core Competencies |
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Education |
Washington State University- May 2016
Master of Arts- Strategic Communication
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Civic Service |
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Director of Marketing & Promotions
- Spearheaded all marketing initiatives for a six-station broadcast media group in Seattle
- Increased social media engagement by 400% using SEO best practices and digital strategy
- Wrote, edited and distributed content through six unique websites, drove messaging to over three million users
- Leveraged websites as primary communication channel while utilizing social channels to push notifications
- Developed a national campaign for a movie about dolphins that combined media strategy, marine aquariums and science curriculum- promoted as family event
- Produced digital marketing for each station, including ad copy, e-newsletters, station brochures, banner development and placement, social media posts and website design/administration
- Drafted and Managed integrated communication plans to ensure successful campaign launch including; logo design, social media posts, on-air audio & video content, website inclusion, e-communication and analytics
- Served as communications expert, coaching and preparing leadership on messaging directives
AO Communications 